The decision that changed everything

– words by founder Eline de Jong

One chapter closes, another begins. I remember the exact moment when I decided to end my modeling career. I just turned 21. I looked in the mirror and didn’t recognize myself anymore. My body and mind were exhausted from the unhealthy and obsessive lifestyle I obliged myself to live. Strangely enough in the same moment when I experienced the lowest point of my life, I decided to take care of myself. No matter what I would look like or what people would think of me. This decision changed everything. It led me to France. It led me to surfing, the ocean, a new home in the forest – and many glasses of red wine (oui oui!) in front of the fire. All the while dreaming of a brand that portrays women differently. Through the use of imagery, natural materials and inspiring newsletters to help women reconnect with themselves on a deeper lever.

Thank you for supporting my dream.

With love,

Eline

Production

Our collections are produced in Lima, Peru. Peru is one of the most fascinating countries in the world. A whirlwind of sounds, vibrant colors, and organized chaos. With a strong tradition of working in harmony with the land, Peru is the perfect place for producing our collections.

We work with two outstanding fabrics:

• 100% organically sourced alpaca wool

• 100% organically sourced pima cotton

Celebrated throughout history for their quality, softness and sustainability. Both fabrics trace back to the Inca civilization.

For more details on alpaca wool and pima cotton continue reading here.